Channel KPI table:
channel  orders  net_paise  identified_customers  net_aov_inr
  email      75    8045280                    47       1072.7
organic      75    8311030                    47      1108.14
   paid      73    7596310                    47      1040.59
unknown       1     159800                     1       1598.0
Monthly KPI table:
  month  accepted_orders  eligible_orders  net_paise
2026-01               83               78    8664690
2026-02               75               70    6749790
2026-03               81               76    8697940
All three views reconcile to INR 241124.2
