If you’re starting an online business, you’ve likely asked yourself: Should I sell on Amazon, Flipkart, Meesho or my own website?
With India’s booming eCommerce market, choosing the right platform is a make-or-break decision.
Each option has pros, cons, and suits different goals. In this post, we’ll compare all four to help you pick the best one for your brand and business.
1. Selling on Amazon India
Amazon is India’s largest eCommerce marketplace with millions of daily users.
Pros:
- Massive reach and trust
- Fast logistics via Fulfilled by Amazon (FBA)
- Access to Prime customers
Cons:
- High competition
- Listing and referral fees
- Less control over branding
Best for:
New sellers looking for instant traffic and nationwide reach.
2. Selling on Flipkart
Flipkart is India’s homegrown eCommerce giant and a strong competitor to Amazon.
Pros:
- Large Indian user base
- Easier seller onboarding
- Logistics via Flipkart Advantage
Cons:
- Limited international exposure
- Lower margin on high-volume categories
- Less control on customer interaction
Best for:
Sellers focused on Indian markets and trending product categories.
3. Selling on Meesho
Meesho is a social commerce platform ideal for resellers and small businesses.
Pros:
- No upfront investment
- Integrated supplier network
- Low risk for new sellers
Cons:
- Limited control over inventory
- Smaller average order values
- Primarily women-centric user base
Best for:
Resellers or beginners testing product ideas with minimal capital.
4. Selling on Your Own Website
Building your own online store via Shopify, WooCommerce, or Wix offers full control and branding power.
Pros:
- Total ownership of customer data
- Higher profit margins
- Build long-term brand loyalty
- No middleman fees
Cons:
- You must drive your own traffic
- Requires setup and maintenance
- Marketing and logistics are your responsibility
Best for:
Sellers with long-term goals, unique products, or brand-building focus.
Platform Comparison Table
| Platform | Control | Traffic | Fees | Best For |
|---|---|---|---|---|
| Amazon | Low | High | Medium–High | Volume sales & national reach |
| Flipkart | Low | High | Medium | Domestic retail sales |
| Meesho | Low | Medium | Low | New resellers & budget sellers |
| Own Site | High | Low | Low–Medium | Brand building & high margins |
Final Verdict: Which is Best for You?
If you want quick sales and visibility, go with Amazon or Flipkart.
If you’re testing waters with little investment, start on Meesho.
But if you’re building a long-term brand, nothing beats your own website.
In fact, many smart sellers use a hybrid model: they list on marketplaces for traffic and build their own site for retention and brand growth.
Learn more:
How to Build an Online Store from Scratch
FAQ: Sell on Amazon, Flipkart, Meesho or Own Website
1. Can I sell on all platforms at the same time?
Yes, many sellers use multiple platforms to maximize reach and diversify income.
2. Which platform has the lowest fees?
Meesho has the lowest barriers and fees. However, your own website gives you the highest profit margin.
3. Is it hard to build your own online store?
Not anymore. Platforms like Shopify and WooCommerce make it beginner-friendly.
